There are numerous factors which are looked upon by Google before placing any website in SERP (Search Engine Result Page). SEO industry have been evolving with changing Google alogrithms. With Panda and Penguin update, it has become very imperative to stop using black hat SEO strategies and focus our energy on white hat SEO techniques.
In this post, I'll be mentioning about most important SEO factors for 2015, which could help you in achieving higher search engine ranking in Google. But before that, I want you to have a look at some of the important SEO factors mentioned in the form of Periodic Table and also their importance through +3 or +2 scores
SEO Parameters for 2015
- Source Search Engine Land
We can see that not just on-page optimization could rank us higher in SERP, we also need to focus on off-page optimization. So here are the most important on-page and off-page optimization techniques that would make your website rank higher in search engine result page.
Content is the king
Your content needs to be fresh and original. Google can easily detect unoriginal or copied content. Cover the content in depth and detail. Give something new to your readers every time they visit your website. Website has to be updated frequently. Maintain proper keyword density in your content as I mentioned in Easy way to write SEO friendly content. Two of the most important parameters that must be taken care of are
- CTR (Click Through Rate)
- Bounce Rate
We have to make sure that Click Through Rate of our website is high, which basically means that a large proportion of the audience ends up clicking our website when they find our website mentioned either in SERPs or anywhere else.
Bounce rate of the website needs to be very less. We need to make sure that average time spent on our website is high.
Both the above factors are possible only if the readers find the content engaging enough and relevant to the search made by them. A bad landing page would result in high bounce rate and low CTR. So always try to use keywords in your posts and do internal linking of your posts.
Building Backlinks
Building backlinks is one of the most important factor of SEO. But keep one thing in mind, it is very essential to generate quality backlinks. So building large number of average or not-so-good backlinks won't have any affect on your website, rather it may harm you. Google would penalize you if you try to generate more backlinks by purchasing them. So how to generate organic backlinks? Building backlinks is a lengthy process and it takes time. Try to build good relationship with other bloggers/ website owners by giving comments on their website or by having a discussion. Also participate in various forums like Quora and share your content. Submit your articles in different online platforms like Ezinearticles. Write guest posts for other websites/blogs. Participating in forums and giving comments in different websites would provide credibility to your website and would get you more traffic.
Moreover start submitting your website to different directories and social bookmarking websites. They won't just give you a backlink, but also increase the number of views of your website. Make it a habit of submitting your blog/website to those directories or social bookmarking websites which provides 'dofollow' link to your website. Don't submit where you get 'nofollow' link.
- Note- Do not build more than 15-20 backlinks per day
- Maintain a good composition of your backlinks from different PR websites as shown
Here is a list of directories and social bookmarking websites where you can submit your website/blog
Social Presence
Another important SEO factor to get high rank in Google is to have social presence. Social sharing in different platforms like Facebook, Twitter, or Google+ is of utmost importance. Creating good content is only half the story, other half is promoting your content. Sharing in social media platforms increases the reach of your content and it also helps in building backlinks. You need to get active on various social media platforms and make your audience share and tweet your content. Try to create a buzz in social media as it will help you to become a brand. Make a fan page in Facebook, LinkedIn and engage your social community by sharing your articles. Also share third party content which are relevant to your niche and which you think could help your viewers.
Building a brand across social media platforms would have a tremendous effect on your website/blog. Not only more page views and indirect links, but getting talked about in different space would increase your ranking to a great extent. So try to create a buzz around your articles.
- Secret Tip - To know where your brand/website is being talked about, put this code on your browser and HIT Enter-site:www.abc.com "www.abc.com"
- Use your website instead of www.abc.com
Let me show you what you get when you search for Flipkart. So use the following link
-site:www.flipkart.com "www.flipkart.com"
Did you notice that Flipkart is being mentioned in different websites like shopalike, indiafreestuff, discountbox etc.
Mobile Friendly
It is of prime importance to select a responsive theme for your website, so that it will look the same in different devices like desktop, mobile or tablet. Your website has to be optimized for mobile search as number of searches and purchases are growing rapidly through mobile platform. Google has recently updated its algorithm and this update is called Mobilegeddon. It is a mobile friendly ranking algorithm and is designed to give boost to mobile friendly pages in Google mobile search results. So make sure that your website is mobile friendly,else there would be a drop in your search results. If your theme is not responsive, then you could select a different theme for mobile version to make it mobile friendly.
Loading Time
Loading time of your website is an essential factor which determines the success or failure of any brand. If loading time of website is high, then bounce rate happens to be very high. So make sure that you do not have any flash content in your website, as they take long time to load the webpage and also flash content are not crawled by the crawlers. Avoid using large number of pop-up ads and slideshow in homepage, Keep the look simple and do not overload it with unnecessary videos, pictures and gadgets/widgets.
If you want to check your current on-page as well as off-page optimization status, you can use any SEO tool, but these two are my favorite SEOsiteCheckup | iwebchk
These are some of the important factors which will help you in getting higher ranking in Google SERP. If you like reading this article and find it valuable, then please share this article and feel free to comment.
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