To gain high traffic at your blog/website, it is very essential that you follow all the Search Engine Optimization tips while developing your content. In this post, I'll be talking about On-page SEO optimization techniques that one is supposed to follow to get better listing in search engine result page (SERP).
Before I mention about the important SEO factors that would help you in attaining high rank in Google SERP, have a look at various factors that affects the ranking in Google
Before I mention about the important SEO factors that would help you in attaining high rank in Google SERP, have a look at various factors that affects the ranking in Google
Use Original Content
Use keywords in your post
Try to use keywords in your posts for better SEO. Keywords are considered as the most important factor in SEO and it is suggested to maintain a high density of keywords in your post. So to optimize your post for better rankings in SERP, try to use as many keywords possible. There are many SEO tools available which would help you with selection of keywords, but one tool that I use the most is Google Adwords Keyword Planner Tool. Keep in mind that your focus should be on creating a content that's great for your readers. Don't stuff your content with too many keywords as it would look as if you have put all the keywords just to gain high rank in SERP. Google would penalize such blogs/websites. Keywords needs to be strategically placed. Try to use keywords in the beginning and end of your post. Also use keywords in title of your posts. Do not use the same keyword again and again, better to use different relevant keywords.
Meta Description/ Search Description
These are the description of your website or blog posts which appear below your post title and are displayed when your website is shown in SERP. Remember to use keyword planner tool and use keywords to write search description or meta description of your blog. In case of meta description, where you are limited to just 156 characters, it is imperative to be creative as you are supposed to include keywords and at the same time, be specific to the blog content. Look at the snapshot of my search description where I have included keywords like Search engine optimization tips and SEO friendly blog post.
Image Optimization
Image optimization is another SEO factor which helps in getting better results in SERP. To make any content engaging and effective, it is essential to use pictures or infographics. Before adding any pictures to your post, follow these two rules:
First, Change the name of image which you will use for this particular post. Name must be similar to the topic of the post. Eg I changed the name of the picture that I have used in this post to " write seo friendly content " from "flickr123.jpg"
Second, use ALT text. After you upload the image in the compose panel using 'insert image' option, just click on the image. You will find lot of options highlighted in the bottom. Click on properties and you'll find the option of ALT text. Give the description of the post in ALT text. Also use keywords while you write in ALT text. Basically you can put the post description in ALT text. The reason for using ALT text is that, google bots or crawlers can't see the images in your article, so they look for ALT text. Presence of ALT text in the image informs the crawlers that an image is present. Importance of ALT text lies in the fact that in case the image is taking too much time to load in user's browser, then ALT text will be displayed instead of the image.
Internal Links
Building internal links is another important factor which increases the rate at which google crawls your webpage. This will not only increase your SEO score, but will also let crawlers to crawl all the articles on your website. Through internal links, you connect one article or post of yours to another. Always try to connect one article of yours with other relevant articles, but do not just link any other post which are not relevant to the current one. I could link this article with " How to use keyword planner tool in google adwords" but not with How do e-commerce companies make profits.
Building internal links is another important factor which increases the rate at which google crawls your webpage. This will not only increase your SEO score, but will also let crawlers to crawl all the articles on your website. Through internal links, you connect one article or post of yours to another. Always try to connect one article of yours with other relevant articles, but do not just link any other post which are not relevant to the current one. I could link this article with " How to use keyword planner tool in google adwords" but not with How do e-commerce companies make profits.
These are some of the technique which can be utilized to make your content SEO friendly. So be creative, use SEO tools to figure out the keywords, maintain a proper keyword density, optimize your images and use internal linking to link your contents.
1. Be original: It is essential that the contents to be totally original. If we collect information from various sources, condense the information into concepts, and write from scratch from them.
ReplyDelete2. Keep your target in mind: It is not the same to write content for a business blog aimed at executives than to e-commerce oriented to the price. In each case, the public will look for a thing, and if we speak to them in a different language than they expect to find, it can increase the rebound rate and be harmful. This is the best example for well-written SEO content and it's ranking for the keyword "chiropractic web sites in 2018" (https://optimized360.com/blogs/top-7-chiropractic-websites-in-2018/) and it turns out it really works. Also, let's take care of the approach we give you. If we create the description of a children's book for parents, we will have to talk about its educational value, if we create it for the child, we will have to tell the elements of the story in an attractive way.
Great blog. All posts have something to learn. Your work is very good and I appreciate you and hopping for some more informative posts. IT Berater Berlin
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